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The Psychology of Effective Activism

September 16 @ 7:00 pm - 8:30 pm

This workshop will review the psychology of effective activism for diverse audiences and time frames. The ABIASCA model will be reviewed, which distinguishes 7 goals: awareness-raising, building sympathy, generating intentions, & realising actions (the four mobilisation goals), as well as sustaining motivation over time and in the face of failure, coalition-building, and avoiding counter-mobilisation (three goals for ‘persisting to power’).  Small group work and discussion will be used to ground participants’ applications in the peace context.

The workshop will be facilitated by Winnifred Louis, Professor of Psychology at the University of Queensland, Australia and Principal Researcher in the Social Change Lab.


September 16
7:00 pm - 8:30 pm